Why green matters

30 million sheep are sheared in the UK every year making it a local and renewable raw material. Shearing takes place for animal welfare purposes

Wool today is a by product of the meat industry

Across the EU it is estimated that as much as 70% of wool clipped every year is buried in the ground

Many sheep in the UK graze in upland areas unsuitable for crops and they contribute actively to biodiversity

Wool is a carbon store - it is made up of around 50% carbon

Wool is a true material of the circular economy

30% of the UK's total carbon emissions comes from the built environment. One third of these come from the materials we use in our buildings

Wool has a carbon footprint of less that 5% of glass and stone "wools"