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Meet the founders

Ruth Marie Mackrodt


Ruth Marie Mackrodt has a background in finance, property and construction. She has recently converted a 200 year old Pembrokeshire barn using fully sustainable design principles and has a wealth of knowledge in property investment and the protection of asset value through sensitive retrofit.


Ruth Marie leads the innovation projects for Wool Insulation Wales and is also CEO of our sister company Wull Technologies.



Mair Jones


Mair Jones comes from a farming background stretching back many generations. She worked for a number of years in transport & logistics before moving into the sustainability sector in housing. 


Mair was determined to explore new applications for Welsh wool that challenged the norm whilst improving the return back to the agricultural communities of Wales.


Based in Swansea her family run Welsh Mountain ewes and a small flock of Ryeland x Dorset's who happily featured grazing in the background of our Circular Economy film back in 2023!

About Wool Insulation Wales

Installing wool loft insulation

Installation Service

Installation Service

Installation Service

Wool Insulation Wales  works with  a network of accredited contractors across England & Wales for the safe and efficient installation of our Truewool® products.

Please get in touch via the website enquiry form and we would be happy to discuss your requirements in more detail.

British Wool licensee logo

Our Quality

Installation Service

Installation Service

At Wool Insulation Wales, we are committed to providing our customers with the highest quality products. We use only graded Welsh mountain wool in our products  and employ a rigorous quality control process to ensure that our products meet or exceed industry standards. 

We are a British Wool licensee and our products carry the Welsh Wool logo assuring provenance.

Truewool samples

Our Sustainability

Installation Service

Our Sustainability

As a responsible manufacturer, Wool Insulation Wales is committed to sustainability and reducing our impact on the environment. We use recyclable packaging materials and ensure our practices are as environmentally friendly as possible and are constantly finding new ways to reduce waste and improve our sustainability.

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Wool Insulation Wales Limited. Company No. 1441300

1st Floor,1 St John's Court, Upper Fforest Way, Swansea SA6 8QQ

07900 248 249 / 07791 515 359

Copyright © 2025 Wool Insulation Wales - All Rights Reserved.

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